The chance to have your work viewed, your institution to be known as having influential people in it, could increasingly be a matter of whether your material is used in a MOOC.

Dave Cormier, inventor of the term “MOOC”, on the importance of the academic (institution)’s brand in the MOOC. 

Dave Cormier, Will MOOC as curation kill the paid journal? 3 February 2013
http://www.xedbook.com/?p=120

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